digital transformation and innovation

Mission: Lead MDISC through a digital transformation process in preparation for new rounds of venture capital funding. Through this process, MDISC became Yours.co.

Accomplishments:

• Innovated two new products (MDISC Archive Service and Yours.co)

• Recruited, built and led software development and technical fulfillment teams

• Led the charge on setting up and running the company’s email marketing and transactional email program

• Led a robotic automation project for the MDISC/Yours.co fulfillment center

• Led the rebranding of MDISC to Yours.co

• Instituted Agile Software Development processes

• The company raised $4 million in Series A funding from TPP Capital Advisors

About: Yours.co automatically transformed video and photos in your camera roll into long-form home movies. The movies were delivered via the web, mobile and OTT apps on Fire TV, Roku and Apple TV, as well as on archive-grade DVDs and Blu-rays.