tvtag

Mission: First, create a second screen, social TV experience for consumers that would drive massive engagement around TV shows. Second, develop tvtag as a platform that can power experiences for TV networks, tech companies and brand advertisers.

Accomplishments

• tvtag content reached over 10 million people every month and drove 1/3 of Twitter traffic around primetime scripted TV

• Nearly every major TV network in the U.S. and Canada utilized the tvtag platform to drive tune-in and engagement around their shows

• tvtag white label partners included DIRECTV, Nintendo, Time-Warner and more

About: i.TV’s tvtag platform was a social TV and second screen platform that synchronized social engagement with broadcast TV.