Kinmundo

Mission: develop, brand and launch a scientifically-valid family assessment tool to help families understand their family culture.

Accomplishments

• I led a team of product managers, designers, software developers and marketers to create and launch this proof of concept product for Radiant

• After Kinmundo’s launch, I led the team through a Design Sprint to ideate, prototype and test new approaches to monetizing Kinmundo. The result was a product extension called 21 & Done to help families and individuals develop positive behavioral habits in the course of 21 days.

About Kinmundo

Kinmundo—literally meaning “family world”—is inhabited by 16 different family cultures. To find out which is yours, just take Kinmundo’s expert-designed Family Culture Quiz. It measures your family on multiple dimensions that define family life. Each of your family members’ quiz results are combined to find out which of the 16 cultures your family lives in. Why is family culture important? Because making positive change from within your existing family dynamic is much easier than trying to completely change the way your family works.