Mission: Co-created i.TV for iOS and Android for B2C users. Led the team that productized and licensed i.TV consumer offerings for B2B customers.

Accomplishments

App Store Rankings: #1 app overall for 9 days in the iOS App Store, #1 TV guide app overall, top 100 app in the highly-competitive Entertainment category for three years, straight. And—our download growth was nearly 100% organic.
Led the company’s marketing and communications program. This included email marketing at scale. The development of creative assets that garnered tens of millions of paid and earned media impressions. An extremely effective media relations program that repeatedly won the company coverage in top-tier pubs, including New York Times, TechCrunch, The Verge, Engadget, Washington Post, and more.
Led design and development of multiple white label versions of i.TV for TV providers and media companies
Successfully integrated services and data from partners like Roku, TiVo, TMS, Amazon, Apple and more
Repeatedly delivered quality work and products that resulted in multi-year contract renewals and tens of millions of dollars in revenue

About

The i.TV Platform powered EPG (Electronic Program Guide), DVR control, TV remote control experiences for TV providers and media companies.